Visual artists and designers whose practice includes the creation of digital media works apply the skills and knowledge in this unit. Work could be completely digital or an integration of digital and traditional media.
At this level, the practitioner has a well-developed command of digital technologies as well as the conceptual and creative skills to create a coherent body of digital work.
Technique refinement is a largely independent activity with mentoring and guidance as required. It would normally include work with several different techniques and technologies as part of the process of developing an individual style. In practice, this process is integrated with the skills described in the unit CUVPRP501A Realise a body of creative work.
Not applicable.
1. Research digital media ideas and techniques | 1.1. Support professional practice by expanding own knowledge of historical and contemporary digital media practice 1.2. Research ways that other artists have used different digital media techniques 1.3. Investigate how particular digital media techniques work to achieve different technical effects 1.4. Evaluate the relationships between digital media techniques and ideas 1.5. Adapt and use relevant ideas and approaches with consideration of intellectual property requirements |
2. Select digital media techniques for refinement | 2.1. Consider the opportunities offered by different digital media techniques 2.2. Determine limitations and constraints of particular techniques 2.3. Select digital media techniques for refinement |
3. Consolidate digital media technique to professional level | 3.1. Establish and follow safe work practices for selected techniques 3.2. Develop increasing confidence and skill through practice and experimentation 3.3. Proactively identify and resolve technical problems in digital media projects based on developing expertise 3.4. Challenge and test ideas, and allow new and unpredictable ideas to emerge 3.5. Evolve ideas and other professional skills through ongoing experimentation with technique 3.6. Develop own ways of working with techniques to create individual style 3.7. Create a coherent body of digital media work that shows command of selected digital media techniques |
4. Evaluate own digital media technique | 4.1. Evaluate development of own technique with others and seek feedback 4.2. Seek and participate in conversations that challenge and explore different concepts and approaches 4.3. Reflect on the particular ways that experimentation with different techniques has informed own work 4.4. Identify ways in which technique may be further developed as part of a professional practice and build ideas into future work |
Required skills
communication skills to engage with others about the technical and conceptual aspects of digital media work
critical thinking and analytical skills to:
evaluate and make judgements about relationships between digital media technique, effects and ideas
make critical evaluations of own digital media technique
make critical evaluations of research findings
initiative and enterprise skills to identify and act on opportunities for own practice presented by research
learning skills to develop and refine own skills to a professional practice standard
literacy skills to analyse complex and varied information about digital media technique
problem-solving skills to identify and resolve technical problems in digital media work
self-management and planning skills to create a coherent body of digital media work
technical skills to show command of chosen digital media techniques at a professional level
technology skills to use the internet as a research tool.
Required knowledge
relationship between digital media technique, particular effects and ideas – in the work of other artists and in the context of own practice
extended range of information sources that support research in digital media practice
cultural, sociological, philosophical, aesthetic, political and commercial influences on digital media technique, in historical and contemporary contexts
professional development opportunities for artists seeking to develop a digital media practice
elements and principles of design and how they may be used, adapted and challenged in the creation of work
intellectual property issues and legislation associated with digital media as a professional practice
sustainability issues for the professional operation of a practice that includes digital media
OHS requirements for the set-up and operation of a professional work space for digital media work.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: evolve and refine digital media technique through a demonstrated process of experimentation develop individual style in own work produce a coherent body of professional artwork that includes the use of well-developed digital media technique research digital media technique in the broader context of other artwork and artists use safe and sustainable work practices. |
Context of and specific resources for assessment | Assessment must ensure access to: equipment, materials and tools used to produce digital media work. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: evaluation of digital media technique within a body of work produced by the candidate evaluation of processes used by the candidate to evolve and refine digital media technique evaluation of the work documentation direct observation of digital media in progress, including exploration of, and experimentation with, techniques questioning and discussion about candidate’s intentions and the work outcome review of portfolios of evidence review of third-party reports from experienced practitioners. Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUVPRP501A Realise a body of creative work. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Digital media techniques may include: | animation auterism camera angles: low titled aerial view camera movement: pan/dolly tracking zoom camera scales: close up medium shot long shot editing in linear and non-linear forms: cross-cutting cutaway jump cuts dissolves mise-en-scene montage sound: direct ambient special effects voice-overs music score synthesised techniques to accommodate different lighting and weather conditions imaging conventions: composition tone balance lighting. |
Technical effects may include: | controlling and displaying time imaging the passage of time integrating images and other technologies creating emotive content making minute things visible to the naked eye pictorial representation of subjects normally beyond human vision, comprehension or understanding. |
Intellectual property requirements may relate to: | copyright design licensing regulations form of acknowledgement or credit moral rights protocols for the adaptation of work by others trademarks. |
Opportunities may include: | communication of ideas natural affinity with particular techniques potential for combining techniques potential for interactions between technique and media themes in work. |
Limitations and constraints may include: | availability of materials capacity of technique to deliver required effect own interaction with technique resources time. |
Refinement relates to: | ability to use technique with confidence use of technique in a body of professional work. |
Safe work practices may include: | ergonomic safety use of consumables. |
Coherent body of digital media work is: | conceptually resolved documented in terms of its development subject to critical feedback by others technically resolved thematically connected. |
Ways in which technique may be further developed may include: | collaboration further study intensive workshops mentored guidance new projects. |
Visual communication – digital content and imaging
This unit contains employability skills.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.